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The evolution of advertising: A powerful new integration from Meta and Adobe

Check out the Meta podcast for a conversation about the Meta-Adobe solution with Jennifer Downes, CMO of Global E-Commerce at Lenovo.

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In today’s competitive eCommerce landscape, businesses need smarter, more efficient ways to drive conversions and maximize return on ad spend. Adobe Commerce, integrated with Meta’s Conversions API, enables merchants to enhance their marketing performance by leveraging real-time first-party data. This allows for better audience targeting, improved campaign optimization, and stronger business results, all while maintaining data privacy and security. 

 

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Adobe Commerce with Meta Conversions API

Deliver a seamless shopping experience to improve customer satisfaction

Adobe Commerce is an all-in-one platform to deliver personalized online commerce experiences at scale. The integration with Meta’s Conversions API allows merchants to tap into Meta Advantage, an AI-powered suite of ad products to connect relevant products to people on the right platform at the right time.

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Together, Adobe Commerce with Meta Conversions API enable more on Meta’s platforms:

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Optimize ROAS and accelerate GMV
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Sync product catalogs and launch Meta’s Advantage+ Shopping Campaigns

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Publish personalized content on Facebook and Instagram

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Automate the ad creation process and connect with the right audiences at the right time and place
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A 10% increase in conversions through Conversions API corresponds to an 11% decrease in cost per conversion.
Source: facebook.com/business
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Gartner named Adobe Commerce a leader in digital commerce for the 7th consecutive year.
Source: Gartner, Inc.