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The evolution of advertising: A powerful new integration from Meta and Adobe

Check out the Meta podcast for a conversation about the Meta-Adobe solution with Jennifer Downes, CMO of Global E-Commerce at Lenovo.

Listen on Spotify

The evolution of advertising: A powerful new integration from Meta and Adobe

Check out the Meta podcast for a conversation about the Meta-Adobe solution with Jennifer Downes, CMO of Global E-Commerce at Lenovo.

Listen on Spotify

Stay connected with Adobe & Meta

Thanks for visiting us at Adobe Summit! We appreciate your time and interest in the Adobe and Meta partnership.  

 

Businesses today need a privacy-conscious, real-time approach to customer engagement. With Adobe Real-Time Customer Data Platform (CDP) and Meta’s Conversions API, you can activate first-party data seamlessly, optimize campaign performance, and drive meaningful customer experiences while respecting privacy preferences.

 

Fill out the form to receive the latest updates, expert resources, and invites to upcoming webinars on Adobe and Meta’s joint solutions. 




 

Please fill out this form to stay connected with Adobe & Meta

Adobe Real-Time Customer Data Platform with Meta Conversions API

Unleash the power of customer data

Adobe Real-Time Customer Data Platform (Real-Time CDP) helps collect and aggregate customer behavioral data across various channels and stages of the funnel to generate actionable, unified customer profiles that are ready for activation. Meta Conversions API creates a direct connection between marketing data and systems to help measure results and improve ad targeting across Meta technologies. 

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Together, Adobe Real-Time CDP with Meta Conversions API provide:

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Privacy-safe, real-time event forwarding to Meta for ad optimization 

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Reduced cost per action, increased conversion rates, and effective measurement of ad campaigns

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User-friendly tooling and a Quick Start integration to activate in minutes, not weeks 

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Leverage first-party data to contact existing customers or find lookalikes using Meta’s Custom Audiences

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Advertisers with Conversions API improved cost per action by 13% on average.
Source: facebook.com/business
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Everest Group rated Adobe a Leader in its PEAK Matrix for CDP providers in 2023.
Source: everestgrp.com