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The evolution of advertising: A powerful new integration from Meta and Adobe

Check out the Meta podcast for a conversation about the Meta-Adobe solution with Jennifer Downes, CMO of Global E-Commerce at Lenovo.

Listen on Spotify

The evolution of advertising: A powerful new integration from Meta and Adobe

Check out the Meta podcast for a conversation about the Meta-Adobe solution with Jennifer Downes, CMO of Global E-Commerce at Lenovo.

Listen on Spotify

Stay connected with Adobe & Meta

Thanks for visiting us at Adobe Summit! We appreciate your time and interest in the Adobe and Meta partnership.

 

Deliver personalized, intelligent messaging at scale by integrating WhatsApp into your omnichannel marketing strategy—all within Adobe Journey Optimizer. This joint solution combines Adobe’s intelligent decisioning and seamless journey orchestration with WhatsApp’s global reach and rich messaging capabilities to help businesses engage customers effectively.

 

Fill out the form to receive the latest updates, expert resources, and invites to upcoming webinars on Adobe and Meta’s joint solutions. 




 

Please fill out this form to stay connected with Adobe & Meta

WhatsApp Channel in Adobe Journey Optimizer

Build lasting customer loyalty with conversation-based messaging

Deliver personalized, real-time messaging that forges stronger customer relationships, combining Adobe's intelligent decisioning and seamless journey orchestration with WhatsApp's global reach and rich, interactive messaging capabilities. This unified solution simplifies campaign execution, reduces messaging costs, and ensures every communication reaches customers on their preferred channel.

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Together, Adobe Journey Optimizer and WhatsApp help brands:

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Build loyalty with real-time, personalized customer engagement

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Optimize targeting with behavior-driven interactions across the customer lifecycle

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Expand global reach with a trusted, customer-centric solution

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Increase campaign efficiencies and improve performance with automation

5-15%
Personalizing across channels could help increase company revenue by 5 to 15 percent across the full customer base.
Source: McKinsey
72%
of online adults globally agree that messaging is their preferred way of communicating with a business.
Source: Kantar