Adobe x Meta: Better Together
Delivering a personalized customer experience (CX) is pivotal to the success of every business. Making informed, customer-first decisions to tailor the CX improves loyalty, retention, and brand advocacy—in fact, Adobe’s Thinking Beyond the Third-Party Cookie report revealed that 80% of consumers are more likely to make a purchase with a brand that provides personalized experiences.
The same report showed that 63% of consumers will stop buying from brands that use poor personalization tactics. But some consumers are skeptical of third-party cookies that brands use to extract the data that allows personalization to happen. This, plus the upcoming deprecation of third-party cookies, calls for new customer data strategies that provide the CX consumers want with the privacy they need.
Download this whitepaper to learn how to create targeted ads with Meta Conversions API and Adobe Real-Time CDP Connections.
