---
title: CX Cookie Whitepaper
description: Download this whitepaper to learn how to create targeted ads with Meta Conversions API and Adobe Real-Time CDP Connections.
image: https://unlockmarketingdata.com/hubfs/whitepaper.png
---

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WHITEPAPER

# Third-party cookies are deprecating. Your CX doesn’t have to.

![Adobe and Meta graphic: 'Third-party cookies are deprecating. Your CX doesn’t have to.' Featuring a woman with tattoos and digital elements.](https://unlockmarketingdata.com/hubfs/cx-whitepaper.png)

## Adobe x Meta: Better Together

 

Delivering a personalized customer experience (CX) is pivotal to the success of every business. Making informed, customer-first decisions to tailor the CX improves loyalty, retention, and brand advocacy—in fact, Adobe’s Thinking Beyond the Third-Party Cookie report revealed that 80% of consumers are more likely to make a purchase with a brand that provides personalized experiences.

 

‍The same report showed that 63% of consumers will stop buying from brands that use poor personalization tactics. But some consumers are skeptical of third-party cookies that brands use to extract the data that allows personalization to happen. This, plus the upcoming deprecation of third-party cookies, calls for new customer data strategies that provide the CX consumers want with the privacy they need.

 

**Download this whitepaper to learn how to create targeted ads with Meta Conversions API and Adobe Real-Time CDP Connections. **

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