---
title: Adobe x Meta | Home
description: Adobe and Meta empower organizations to intelligently activate effective, personalized, and measurable marketing campaigns.
image: https://unlockmarketingdata.com/hubfs/Main-Hero-Mobile-300.png
---
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[Home](https://unlockmarketingdata.com)
Joint solutions
[Commerce x Meta](https://unlockmarketingdata.com?hsLang=en#commerce-x-meta) [Real-Time CDP x Meta](https://unlockmarketingdata.com?hsLang=en#real-time-cdp-x-meta) [Journey Optimizer x Meta](https://unlockmarketingdata.com?hsLang=en#whatsapp-ajo)
[Resources](https://unlockmarketingdata.com/resources?hsLang=en)
[Contact us](https://unlockmarketingdata.com/#contact)
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[Home](https://unlockmarketingdata.com)
Joint solutions
[Commerce x Meta](https://unlockmarketingdata.com?hsLang=en#commerce-x-meta) [Real-Time CDP x Meta](https://unlockmarketingdata.com?hsLang=en#real-time-cdp-x-meta) [Journey Optimizer x Meta](https://unlockmarketingdata.com?hsLang=en#whatsapp-ajo)
[Resources](https://unlockmarketingdata.com/resources?hsLang=en)
# Unlock your marketing data with Adobe and Meta
Deliver personalized, privacy-safe advertising campaigns at scale
[Explore our solutions](https://unlockmarketingdata.com#commerce-x-meta)
 
## Convert prospects and engage customers with data-driven campaigns
Adobe and Meta empower organizations to intelligently activate effective, personalized, and measurable marketing campaigns. Together, our solutions connect data to optimize ad targeting, improve customer acquisition, and ultimately create better customer experiences.
58% of customers will stop purchasing from a brand that doesn’t provide personal experiences they value.
Source: [2022 Trust Report](https://blog.adobe.com/en/publish/2022/03/15/2022-trust-report-customer-trust-is-earned-or-broken-with-every-experience)
## Infographic: Future-proof your advertising strategy
Consumer privacy reigns and third-party cookies are less common. Is your data strategy ready?
[View Infographic](https://unlockmarketingdata.com/rtcdp-infographic?hsLang=en)
## Adobe Commerce with Meta Conversions API
### Deliver a seamless shopping experience to improve customer satisfaction
Adobe Commerce is an all-in-one platform to deliver personalized online commerce experiences at scale. The integration with Meta’s Conversions API allows merchants to tap into Meta Advantage, an AI-powered suite of ad products to connect relevant products to people on the right platform at the right time.
### Together, Adobe Commerce with Meta Conversions API enable more on Meta’s platforms:
Optimize ROAS and accelerate GMV
Sync product catalogs and launch [Meta’s Advantage+ Shopping Campaigns](https://www.facebook.com/business/help/1362234537597370)
Publish personalized content on Facebook and Instagram
Automate the ad creation process and connect with the right audiences at the right time and place
A 10% increase in conversions through Conversions API corresponds to an 11% decrease in cost per conversion.
Source: [facebook.com/business](https://www.facebook.com/business/tools/facebook-conversions-api)
Gartner named Adobe Commerce a leader in digital commerce for the 7th consecutive year.
Source: [Gartner, Inc.](https://business.adobe.com/resources/reports/gartner-mq-digital-commerce-2023.html#:~:text=Adobe%20is%20a%20Leader%20in,Personalized%20buying%20and%20selling%20experiences)
## Adobe Real-Time Customer Data Platform with Meta Conversions API
### Unleash the power of customer data
Adobe Real-Time Customer Data Platform (Real-Time CDP) helps collect and aggregate customer behavioral data across various channels and stages of the funnel to generate actionable, unified customer profiles that are ready for activation. Meta Conversions API creates a direct connection between marketing data and systems to help measure results and improve ad targeting across Meta technologies.
### Together, Adobe Real-Time CDP with Meta Conversions API provide:
Privacy-safe, real-time event forwarding to Meta for ad optimization
Reduced cost per action, increased conversion rates, and effective measurement of ad campaigns
User-friendly tooling and a Quick Start integration to activate in minutes, not weeks
Leverage first-party data to contact existing customers or find lookalikes using Meta’s Custom Audiences
Advertisers with Conversions API improved cost per action by 13% on average.
Source: [facebook.com/business](https://www.facebook.com/business/tools/facebook-conversions-api)
Everest Group rated Adobe a Leader in its PEAK Matrix for CDP providers in 2023.
Source: [everestgrp.com](https://www2.everestgrp.com/reportaction/EGR-2023-64-R-5960/Marketing)
## WhatsApp Channel in Adobe Journey Optimizer
### Build lasting customer loyalty with conversation-based messaging
Deliver personalized, real-time messaging that forges stronger customer relationships, combining Adobe's intelligent decisioning and seamless journey orchestration with WhatsApp's global reach and rich, interactive messaging capabilities. This unified solution simplifies campaign execution, reduces messaging costs, and ensures every communication reaches customers on their preferred channel.
### Together, Adobe Journey Optimizer and WhatsApp help brands:
Build loyalty with real-time, personalized customer engagement
Optimize targeting with behavior-driven interactions across the customer lifecycle
Expand global reach with a trusted, customer-centric solution
Increase campaign efficiencies and improve performance with automation
Personalizing across channels could help increase company revenue by 5 to 15 percent across the full customer base.
Source: [McKinsey](https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing)
of online adults globally agree that messaging is their preferred way of communicating with a business.
Source: Kantar
Activate data to help improve ad performance
Enhance the effectiveness and ROI of campaigns
Respect consumer data privacy
Watch video
## The evolution of advertising: A powerful new integration from Meta and Adobe
Check out the Meta podcast for a conversation about the Meta-Adobe solution with Jennifer Downes, CMO of Global E-Commerce at Lenovo.
[Listen on Spotify](https://open.spotify.com/episode/2I3vFo42EZ9BbtgX2Zfb1w)
### [ Boost your ecommerce success Learn how AI can help you drive personalization and high-performing ads. Download eBook](https://unlockmarketingdata.com/commerce-ebook?hsLang=en)
### [ 5 data-driven practices for boosting return on ad spend Adobe and Meta strategies that can help you boost your return on ad spend. Download eBook](https://unlockmarketingdata.com/roas-ebook?hsLang=en)
### [ Implementing Meta in Adobe Commerce Follow these simple steps to implement Meta Business Extension and Conversions API. Watch demo](https://business.adobe.com/blog/the-latest/jump-start-your-full-funnel-marketing-with-adobe-real-time-cdp-and-metas-conversions-api)
### [ Maximize Meta x Adobe Real-Time CDP: A how-to guide Read this eBook to learn best practices for getting the most out of your solution. Read guide](https://unlockmarketingdata.com/rtcdp-how-to-guide?hsLang=en)
### [ Real-Time CDP + Conversions API help overcome cookie deprecation. Learn how in this short partnership video about the joint solution. Watch video](https://unlockmarketingdata.com/video-meta-adobe-interview?hsLang=en)
[View all resources](https://unlockmarketingdata.com/resources?hsLang=en)
“We’re already seeing a greater volume of qualified visitors coming to the site. We’re also doing it in a super-efficient way. That’s a check/check in terms of two big goals that we have in marketing.”
Jennifer Downes
CMO, Global E-commerce Business
[Watch Video](https://video.tv.adobe.com/v/3423015)
## Uplevel your digital marketing campaigns with Adobe and Meta
Complete the contact form to schedule a demo or to speak with a member of our team.
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