Unlock your marketing data with Adobe and Meta
Convert prospects and engage customers with data-driven campaigns
Adobe and Meta empower organizations to intelligently activate effective, personalized, and measurable marketing campaigns. Together, our solutions connect data to optimize ad targeting, improve customer acquisition, and ultimately create better customer experiences.
Infographic: Future-proof your advertising strategy
Consumer privacy reigns and third-party cookies are less common. Is your data strategy ready?
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Adobe Commerce with Meta Conversions API
Deliver a seamless shopping experience to improve customer satisfaction
Adobe Commerce is an all-in-one platform to deliver personalized online commerce experiences at scale. The integration with Meta’s Conversions API allows merchants to tap into Meta Advantage, an AI-powered suite of ad products to connect relevant products to people on the right platform at the right time.
Together, Adobe Commerce with Meta Conversions API enable more on Meta’s platforms:
Sync product catalogs and launch Meta’s Advantage+ Shopping Campaigns
Publish personalized content on Facebook and Instagram
Adobe Real-Time Customer Data Platform with Meta Conversions API
Unleash the power of customer data
Adobe Real-Time Customer Data Platform (Real-Time CDP) helps collect and aggregate customer behavioral data across various channels and stages of the funnel to generate actionable, unified customer profiles that are ready for activation. Meta Conversions API creates a direct connection between marketing data and systems to help measure results and improve ad targeting across Meta technologies.
Together, Adobe Real-Time CDP with Meta Conversions API provide:
Privacy-safe, real-time event forwarding to Meta for ad optimization
Reduced cost per action, increased conversion rates, and effective measurement of ad campaigns
User-friendly tooling and a Quick Start integration to activate in minutes, not weeks
Leverage first-party data to contact existing customers or find lookalikes using Meta’s Custom Audiences
WhatsApp Channel in Adobe Journey Optimizer
Build lasting customer loyalty with conversation-based messaging
Deliver personalized, real-time messaging that forges stronger customer relationships, combining Adobe's intelligent decisioning and seamless journey orchestration with WhatsApp's global reach and rich, interactive messaging capabilities. This unified solution simplifies campaign execution, reduces messaging costs, and ensures every communication reaches customers on their preferred channel.
Together, Adobe Journey Optimizer and WhatsApp help brands:
Build loyalty with real-time, personalized customer engagement
Optimize targeting with behavior-driven interactions across the customer lifecycle
Expand global reach with a trusted, customer-centric solution
Increase campaign efficiencies and improve performance with automation
Boost your ecommerce success
5 data-driven practices for boosting return on ad spend
Implementing Meta in Adobe Commerce
Maximize Meta x Adobe Real-Time CDP: A how-to guide
Real-Time CDP + Conversions API help overcome cookie deprecation.
“We’re already seeing a greater volume of qualified visitors coming to the site. We’re also doing it in a super-efficient way. That’s a check/check in terms of two big goals that we have in marketing.”
