Unlock your marketing data with Adobe and Meta
Convert prospects and engage customers with data-driven campaigns
Adobe and Meta empower organizations to intelligently activate effective, personalized, and measurable marketing campaigns. Together, our solutions connect data to optimize ad targeting, improve customer acquisition, and ultimately create better customer experiences.
Thrive in a cookieless world: Four keys to advertising success
You may have thought about how your advertising strategy will need to evolve in a world without cookies. But are you really ready?
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Adobe Commerce with Meta Conversions API
Deliver a seamless shopping experience to improve customer satisfaction
Adobe Commerce is an all-in-one platform to deliver personalized online commerce experiences at scale. The integration with Meta’s Conversions API allows merchants to tap into Meta Advantage, an AI-powered suite of ad products to connect relevant products to people on the right platform at the right time.
Together, Adobe Commerce with Meta Conversions API enable more on Meta’s platforms:
Sync product catalogs and launch Meta’s Advantage+ Shopping Campaigns
Publish personalized content on Facebook and Instagram
Ready to learn more?
Adobe Real-Time Customer Data Platform with Meta Conversions API
Unleash the power of customer data
Adobe Real-Time Customer Data Platform (RTCDP) helps collect and aggregate customer behavioral data across various channels and stages of the funnel to generate actionable, unified customer profiles that are ready for activation. Meta Conversions API creates a direct connection between marketing data and systems to help measure results and improve ad targeting across Meta technologies.
Together, Adobe RTCDP with Meta Conversions API provide:
Privacy-safe, real-time event forwarding to Meta for ad optimization
Reduced cost per action, increased conversion rates, and effective measurement of ad campaigns
User-friendly tooling and a Quick Start integration to activate in minutes, not weeks
Leverage first-party data to contact existing customers or find lookalikes using Meta’s Custom Audiences
Ready to learn more?
Visit the Resources page for more details, including a video demo of our Quick Start integration, or Contact Us today.
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Meta Conversions API in Adobe RTCDP
Tech brand Lenovo decreases CPA and bounce rates with event forwarding
Event forwarding the easy way
“We’re already seeing a greater volume of qualified visitors coming to the site. We’re also doing it in a super-efficient way. That’s a check/check in terms of two big goals that we have in marketing.”
